2016年3月13日星期日

E-Commerce, The Most Important Things You Need....

Let me ask you a question... 

If you have a website, an e-commerce website, what is the one most important thing that you need to be sucessful in the online space? 
Good web design? Good product? Good after sales services? 
Yes... I am sure all these are important, 
but THE most important aspect? .... 

I still remembered those days I work in a restaurant inside a mall. Oh man... it was struggling. Business is struggling, staffs are bored to death... 
It doesn't matter what promotion banners or standy we put up at our store front... Because there are no people passing by... 

And in online space, things are more like offline retail space than you can imagine... 

The one thing you need whether it is online or offline is: Traffic! You need traffic to your store front, website or products page. 

Traffic >> Leads >> Customers >> Sales >> Money. 
No Traffic >> No Leads >> No customers >> No sales >> No Money. 



Without traffic, your business is dead in water!! 
It is as simple as that my friend. 

When it comes to traffic, there are a lot to it than you would imagine. You need quality, highly targeted traffic. That will be entire different, and more advance topic to cover at later stage. 
(If you want more info on this, contact me personally...) 

But for now, this is what you will need. 
And whenever I need traffic, I go to this site: Traffic Monsoon. Not only it give you quality traffic, it will also allow you to get paid on the next hour! 

Everything will become clear in this video... 

Get your account at no cost here... 

And contact me if you want to discuss more about this traffic sources. ​

Talk soon!

2015年11月19日星期四

包装与品质,哪个比较重要?

今天在Melody FM 听到一个有趣的话题。话说今年某外国知名咖啡连锁店品牌为了迎合圣诞节而推出的限量版咖啡杯,也许是因为设计过于简单,而被批评不注重圣诞节。主持人由此而带出了一个课题,那就是包装与品质,哪个比较重要?

包装,很多时候可以展现一个产品甚至一间公司的品牌,地位及文化。品质则是代表了产品的好坏,顾客买了用了后满意吗,还是后悔并誓言永不再买,靠的就是品质。所以我认为两者都很重要。


但,在创业初期,资金、人力、物力的不足等因素都会导致两者不能兼顾。在这情况下,我认为商家 / 创业者应该注重品质多于包装。无可否认,人类是视觉导向的,第一印象十分重要。但激情不再时,随之而来的便是逻辑思考了!如果顾客因为包装而买下了产品,高高兴兴打开后却发现品质不好,那么下次他肯定不会再买你任何的产品了!

不过,虽说须先注重品质多于包装,却也不能忽略了基本的包装要求。首先包装必须先解决产品特定的要求,如:食品包装必须要求安全无毒。





在品质站稳后,商家就绝对不能懈怠,必须继续提升包装,或者经营品牌。适当的包装,品牌的经营,就代表了你的产品是否能够与竞争者拉开距离。在原本性价比一致的线上,一个包装得体,品牌响亮的产品,就能够卖的更高的价钱。






总的来说,包装及品质,二者缺一不可。有包装没品质,顾客上了一次当下次就没门了。有品质但不注重包装,轻者可能很难在众多竞争者中吸引眼球,重则让顾客认定你自己也不注重自己的品牌,这可是对品牌很严重的伤害。至于如何平衡两者中的比重,则要靠商家们的智慧了。

2015年11月18日星期三

大家来赚美金!!

最近马币对美金一度上涨至 1 USD = 4.3/4.4 MYR,若能赚美金多么好啊!但,一没有钱投资货币市场,二也不会做出口生意,赚美金谈何容易?这篇就是要介绍一个管道给大家!如果说靠这管道赚美金,你可以辞职不用工作,那是骗你。但勤劳加幸运的话,赚个一百几十补贴补贴家用那完全不是问题!(如果有发展referrals 的话,应该就不止了!)

PTC, Paid to Click 大家应该都知道吧?就是商家为了打广告,给钱用户去点击广告。ClixSense 就是这么一家公司。ClixSense 与其他公司不同之处是它有好几种的赚钱方式。除了PTC 点击广告外,你还可以参与Online Survey(成功完成survey 可的USD 0.85 - 1.50)、完成Micro Task,玩ClixGrid 游戏,最高可赢取 USD10。甚至听他们的online radio 都能赚取佣金。若每天都能完成Daily Checklist 的话,还有Bonus 呢!

短短一个月,加上我有两个还算活跃的 referrals,我就赚了USD 27.69。不多,但USD 27.69 x 4.2 = RM 116 了!不过我是已经用USD 17来提升会员资格到 一年的 Premium Membership. 一个月就回本了!

注册免费,还等什么?